BMW i7 - Reveal the Real

Your Space, Your Studio

  • Increase BMW's market share of the EV market through enhancing immersive experience campaigns and interaction.

  • Through the campaigns "Reveal the Real", i7 will enter more people's vision and give more in-person interactive experience with the brand.

  • Improve brand perception, awareness, and sales.

About the all new 2025 BMW i7

Technology: Automatic doors, remote parking, highway assistant (hands-free driving), advanced voice assistant.

Personalization: Charging times, ranges, and battery usage estimates based on planned routes.

Luxury: Lush seating and the largest rear screen.

Competitivity: More expensive than competitors, offers less performance.

Long Charging Time: Approximately 12 hours of charging time from empty-to-full

Market Insight

Tax credits/incentives available

Growing availability of charging stations nationwide, both in the home and public spaces

Brand and product image are a representation of your own identity

Luxury EV market: Relatively narrow market but high market demand and high market potential

Global warming issue makes consumers prefer eco-friendly vehicles.

Higher fuel economy and less routine maintenance.

Intense competition: our top competitor is Mercedes-Benz EQS

We Target the Existing 7 Series Owners

and Owners of Other Luxury Car Brands

  • age 30-50

  • Expressive performers, elegant creatives, professionals, business executives, entrepreneurs, etc,.

  • May have private chauffeur/driver

  • May have families and kids.

  • Pursuing excellent driving/traveling experience

  • Interested in the latest & most advanced technology

  • Have private travel for business/personal needs

So we have the big idea…

In a world that demands you to be ONE thing,

The BMW i7 gives you the sanctuary to be EVERYTHING.

TV COMMERCIALS

A series of short films featuring individuals known for their serious, professional public personas. Each film starts with them in their element, surrounded by the pressures and expectations of their roles. As they enter the BMW i7, their transition into their personal passions or quirky hobbies, revealing a stark contrast to their public image.

POP-UP EVENT

Create pop-up installations in major cities that mimic the interior of the i7, designed as serene sanctuaries. Each space reflects a different theme and invites the public to step in and experience the tranquility and luxury firsthand.

Collaborations with Apple Vision Pro

People can get immersed BMW i7 experience through Vision Pro, such as a test drive by wearing their own Vision Pro at home, or trying in the Apple store and other BMW authorized experience centers or showrooms or pop up.

The events highlight the comfort and elegance of BMW i7 interior experience and seamless integration of the EV with Apple features, aligning with those tech-savvy, affluent audiences.

PRIVATE

REVEAL THE REAL

PASSIONATE

SUSTAINABLE

LUXURIOUS

SACTUARY

TECHNOLOGY

EXPRESSION

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