NINTENDO SWITCH

New product idea:

A new subscription box service.

You don’t have to buy games, play them for a while, and leave them in the dust. With this subscription service, you can personalize your own plan with how many games you want to have. You decide when to return them, and get new games.

  • 1 . Insufficient system storage

    2. Consumers prefer digital games over phyisical games

  • We need to bring people’s awareness to this subscription service.

    1. Multiplayer gaming

      • Overwatch (2016) → Fortnite Battle Royale (2017) → Microsoft acquired Activision (Call of Duty) in 2022

    2. Cloud gaming

      • Interest in cloud gaming has increased by 1,900% in the last 5 years

      • Stream games in real time; no more hardware or download issues

      • E.g., Xbox Cloud Gaming, PlayStation Plus Premium, Nvidia GeForce Now, Amazon Luna

    1. Subscription services

      • Allows access to an entire game repository & other services

      • No required specialized hardware Generally works anywhere

      • E.g., Xbox Game Pass, Apple Arcade, EA Play, Nintendo Switch

 

RESEARCH FINDINGS

59% of the respondents said that portability is what they like the most about the Nintendo Switch

53% of the respondents prefer physical games over digital games

We Know!!!

that life is filled with all clutter, you don’t want to be struggle more. So the Nintendo Switch Subscription box will give you a sense of taking control of your gaming life, and delivers you countless quests to accomplish at your own pace.

And we all value the essence of ownership (even if just for a short period of time), and sense of stability in an otherwise unpredictable life.

  • “The sentiment of having something tangible”

Consumer: The Sweet Escape Gamer

  • They game as an escape, they love the feeling of getting to that next level in their game

  • Ages 25-40, average income of $80k

  • Living in urban areas

  • Plays either alone or with friends

  • Early- to mid-level corporate professionals or business owners who now have disposable income

  • Like to play Nintendo Switch to unwind after a busy work day and escape reality through their favorite games

Creative Idea

Conquer Boundless Realms

By understanding how the essence of ownership provides a sense of stability and combining it with their need to escape to a carefree fantasy realm, we are bringing awareness to the countless quests we have to offer on demand. We are putting our target audience and their friends in control of their own adventures by encouraging them to become the main characters when they want and how they want.

Nintendo Switch (9).png
Nintendo Switch (10).png

VIDEO COMMERCIAL

  1. A user is seen getting ready to leave for work in the morning and hears the doorbell ring. They got a package!

  2. They open the door to find their new monthly subscription box from Nintendo Switch.

  3. They open the box and pull out the first highly anticipated game – Legend of Zelda.

  4. Everything around them transforms into the game and we’re immersed in this realm.

  5. Finally, we zoom out and find out this whole time, the user has been playing Legend of Zelda on the Switch on the bus ride to work.

REFERENCES

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